.Manly Bands is actually a direct-to-consumer dealer of men's bands. The firm released in 2016 after John Ruggiero, the founder along with his partner Michelle, could not find a suitable wedding event band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, our experts explained the provider's beginning, special ring materials, as well as extra. Ever since, Manly Bands has acquired its own producer. The manufacturing of rings coming from, state, Jack Daniel's bourbon gun barrels or Fender guitar strings develops engaging online video, says Ruggiero, ideal for storytelling on social networking sites and also somewhere else.The entire sound of our discussion is actually ingrained listed below. The transcript is actually modified for size and also quality.Eric Bandholz: Give our team a review of what you carry out.John Ruggiero: My other half, Michelle, as well as I started an internet ring company knowned as Manly Bands in 2016 to fix a problem of wedding celebration bands for men. We were merely wed. I have huge hands as well as could not locate a band that I ased if that was actually not overpriced. My alternatives were getting coming from a catalog or even having one thing custom-made.I ended up purchasing coming from a web site. The band showed up in a standard mailer, with no box or even client service. It was a horrendous knowledge through today's ecommerce standards.Our company received married, relocated to Florida, and also needed to have a task. Our experts informed our own selves, "Our company're each business owners. Why do not we create our very own organization?" We explained the sorts of concerns our team would certainly viewed as well as exactly how to fix all of them. My ring experience turned up, and our company chose to attempt to resolve it for other men.Our target when our experts started was to spend rental fee. We believed creating a married couple 1000 bucks a month from this will be actually awesome. Our company considered it a lifestyle service, not high-growth. It was merely Michelle and also me in our garage designing bands as well as delivering them out to consumers. Our experts had actually hit on something. Our information resonated along with potential customers.Michelle and I create an excellent crew. I create concepts, and also she's the implementer. A great deal of our excellence goes to her imaginative mind. She titles the rings and also cultivates people. She links the rings to clients. Describing a band exclusively as "eight-millimeter dark" really did not suffice.Our experts created bands from distinct products, like Port Daniel's gun barrels or even special metals. The business removed. Since then, our company have actually developed significantly. We now have more than 55 folks in the Manly Bands household. Concerning fifty percent of those are actually band professionals who work in our lately obtained manufacturing shop in Utah.Bandholz: When did you acquire a maker?Ruggiero: Regarding a year and also an one-half earlier. We had actually been their customer for several years, so we understood all of them properly. Most of their service was actually wholesale, which didn't rate of interest us-- mosting likely to mom-and-pop jewelers. They kept their retail consumers as well as trademark name. We acquired some of their assets as well as delivered over workers.Causing a manufacturing team has been one of the best factors our company have actually carried out. It's been actually astonishing to head out there certainly as well as watch them create rings out of Fender guitar cords or even metallic coming from an M1 Abrams container.Bandholz: How carries out internal manufacturing influence marketing?Ruggiero: It's been actually large. Taking a video camera to the other side of the office and also recording the team utilizing lathes to reduce the metal rods or even scotch barrels into bands creates awesome online video. Our company possess our camera workers available continuously. Our company make use of that video on our social networks and also in our advertisements and also e-newsletters. Our team make an effort to advertise that given that the majority of companies in the men's band area do not produce. They fall ship or even order coming from overseas and after that deliver it out. Yet our company prefer it to last a life-time and also be one thing folks can easily take pride in.Our team have actually possessed a bunch of excellence with our army heritage assortment, where our team resource distinct armed forces components. Our company have the M1 Garand rifle supply, the wood part, from World War I. Viewing our staff placed that in the lathe as well as cut a piece out for a band is actually fascinating.Our advertising and marketing for those rings speak about the history, the soldiers, where the tool was utilized, as well as things like that. My better half and I studied filmmaking in university. Our experts use our skills to enlighten and also tell a story. For example, I recently got an e-mail coming from a consumer that discussed that his grandfather utilized to steer M1 storage tanks. The customer talented one of those rings to his gramps, as well as they had quite a psychological swap. It's nice to aid customers get in touch with their past times as well as generate one thing meaningful.Bandholz: Where can people purchase a ring from you?Ruggiero: ManlyBands.com. Our team have pictures on Instagram, also. I'm on Twitter as well as LinkedIn.